Meet SCL’s Secret Weapon: Jan Tracy


The mastermind behind the look and feel of SCL, Jan Tracy, of Tracy Design, has produced countless works of art, including SCL newsletters, gratitude reports, brochures, displays and collateral. For over a decade, she served on our Community Advisory Board and Marketing Committee. Jan’s tasteful eye has been influential in reaching the many audiences SCL serves. Every trade show display, advertisement, and graphic element which has defined SCL branding has an element of Jan’s inherent vision for the organization. A devoted volunteer and talented donor who always says “yes” when we need her in the tightest of deadlines, Jan always translates ideas into clear and powerful images.

“Being a part of the team at Smiles Change Lives has been, and continues to be, a very rewarding experience. My graphic design contributions and volunteer service have allowed me to express the presence, purpose and integrity of the organization. It is humbling to see how it has grown over the past 17 years, and the thousands of children’s lives that have been transformed.” – Jan Tracy, Tracy Design

In 2011, Jan was honored with an SCL Gini Award. Named after SCL founder Mrs. Virginia “Gini” Brown, the Gini Award recognizes individuals who have gone above and beyond to inspire hope, raise self esteem and help change the lives of children across the country. Jan’s dedication to raising awareness of SCL makes her most a most deserving recipient.

“Jan Tracy is the most creative designer I have worked with in my 40 plus years of being in business. With the logo she created for SCL, as well as the design of all our collateral, she has allowed us to have a very recognizable brand in our community and beyond,” shares Tom Brown, SCL Board Chair. “She has provided the look and feel of SCL that captures the sense of how we are able to change the lives of children and families. SCL would not have the identity it has today if not for Jan Tracy.”


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