The Unexpected Rewards of Offering a Hand-Up


In a recent episode of Howard Speaks, Dr. Howard Farran, founder of Dentaltown, interviewed Dr. Dustin Burleson of Burleson Orthodontics and Pediatric Dentistry on how he has become one of the most successful and profitable orthodontists in the US – and it may not be how you would expect! Dr. Burleson employs a forward thinking mind set to build his private practices. This includes utilizing partners such as fellow orthodontists, general dentists and other community partners, such as Smiles Change lives (SCL).

Burleson began his relationship with SCL in 2006 when he was introduced to founders, Virginia and Tom Brown through the UMKC School of Dentistry. When he found out that there were over 120 kids on the waiting list in Kansas City, he said to send them all over. He and his team accept between 130-150 SCL participants each year. Nathan, one of Dr. Burleson’s patients and SCL participants, recently expressed his gratitude at our 5th Annual Gini Awards, “My life is very different now as I feel much better about myself. I am really grateful for my braces.” Dr. Burleson has created a huge impact on our community and believes much of his success is an unexpected byproduct of his work with Smiles Change Lives.

Watch Dr. Farran’s full video to learn more about Dr. Burleson’s work with Smiles Change Lives and how he has grown his practice into a wildly successful business.

The interview can also be heard on iTunes or on the Dentaltown blog.

Dr. Dustin Burleson is an Assistant Clinical Professor in the Department of Orthodontics & Dentofacial Orthopedics at the University of Missouri – Kansas City School of Dentistry. He holds additional teaching affiliations with The Children’s Mercy Hospital and Saint Luke’s Hospital Cleft Palate and Craniofacial Teams. He maintains four private practices in Kansas City, Missouri, is the Director of the Leo H. Rheam Foundation for Cleft & Craniofacial Orthodontics and is the nation’s largest provider of free orthodontic treatment to children in need through Smiles Change Lives.

In addition to managing a busy private practice, Dr. Burleson is an author, speaker, teacher and consultant to he health professions through private coaching, practice management, business and marketing courses taught throughout North America. Accepted by invitation only, Dr. Burleson’s private coaching clients are some of the most- successful doctors in North America. His marketing campaigns have generated over $300 million in orthodontic revenue for his clients and his privately held companies.

Howard Farran, DDS MBA is a noted international lecturer on faster, easier, more efficient dentistry. He has captivated audiences around the world with his innovative, informational and entertaining style. Dr. Farran is the founder and publisher of Dentaltown Magazine as well as and Now, a podcaster on “Howard Speaks” and author of Uncomplicate Business (out October 2015)


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